Trying to grow your restaurant on social media and going nowhere? Marketing your restaurant while still running the daily operations can feel like a serious burden—but you don’t want to neglect it. In fact, 80% of restaurant owners said keeping up with the competition’s marketing efforts was important to them.
Thankfully, there are ways to make sure your efforts don’t go to waste.
We’ve seen plenty of viral campaigns that helped restaurants boost their sales, like Starbucks’ iconic Unicorn Frappuccinos that drove fans wild. Not to mention Slim Jim’s witty Instagram page that grew from just 5k to over 500k.
While big brands certainly have a leg up, small businesses can still compete thanks to the affordability and approachability of digital marketing. And that’s just one strategy.
Today, we’re going to help you create a restaurant marketing strategy that makes an impact—and helps you grow your business.
Nowadays, the journey of your restaurant’s success starts not in the restaurant—but outside it too. In this day and age, the virtual world is a huge part of your business. Today, digital marketing has taken over traditional marketing methods by far, especially for restaurants.
So, let's explore how digital marketing will help you grow your restaurant.
Of course, the old-school marketing techniques are still worth mentioning, so talk about some of those, too.
It’s no secret that a well-reviewed restaurant attracts new customers. Good reviews suggest that a restaurant has good service, ambiance, and, most importantly—good food. People trust others’ opinions and you need to make sure your reviews make you look amazing.
If there’s one form of media that circulates more than the rest—it’s a mouthwatering picture of a perfectly cooked meal. We’ve all seen a delicious-looking dessert on Instagram or Facebook and wanted to try it with a friend.
If you want to attract customers and get people talking, then invest in good photography. After all, 90% of the information our brains process is visual. Luckily, today’s phones have fantastic cameras, so you don’t need to invest in an expensive camera to get started.
Here are a few tips:
Why is this all so important? Well, posts with images on Facebook and Twitter have much higher engagement rates than posts without. And, as a restaurant, your menu items are perfect models for your business.
Alt: Photographer photographing food
Image from: pexels.com
Most businesses nowadays have a social media page—and they should. These days, 80% of customers expect brands to have a social media presence and interact with them.
If you haven’t already hopped on the social media train, then it’s definitely time to get a ticket and hop on. Otherwise, you're missing out on the 90% of people who buy from brands they follow on social media.
Image from Pexels
Your website shows off your restaurant's identity, and it’s often the first impression people get. While some might think blogging is a waste of time—it’s worth it when done well.
You can even get organic traffic for free to your website if you use tools like Seo Engine Optimization (SEO) correctly. By creating content that might end up on Google, people can discover your restaurant and add it to their list of places to try. SEO marketing is a digital strategy that continues to gain popularity since it can result in free traffic like social media.
Image from Pexels
Another way to market your restaurant is through events and collaborations with other brands, aka co-marketing. That way, you split costs and benefit by exposing your brands to each other’s audience. You can work together hosting an event, doing social media shout-outs to each other, and even doing pop-ups in each other’s business.
For example, if you run a bakery and your friend runs a brewery, you could set up a great partnership. They might even sell your pretzels at their location and you might sell their beer at yours.
These days, social media advertising is affordable and works well to attract new customers when you target your local area.
Image from Unsplash
There you have it, 6 marketing methods you can use to get your restaurant out there. If you feel like your restaurant’s marketing lacks in any of these areas, then go spruce it up to seriously boost your profits.
At Mosaic, we’ve seen firsthand how our clients leverage marketing to grow their businesses. But really, you need data and analytics to create a winning strategy.
Our restaurant management system helps you streamline your business and make decisions to help you grow. Find out what dishes sell the best to promote it on social media and track your turnover rate to find out what’s not working.
At the end of the day, marketing is vital to get the word out—but your restaurant also needs to operate efficiently to impress them.
Looking for ways to improve your restaurant business? Contact us today, and let’s work together to reach your goals!